Capstone Snapshot

St. Francis Reflections Foundation was founded in 2015 by St. Francis Reflections Lifestage Care, a not-for-profit hospice and palliative care organization. The Foundation's mission is to procure financial, volunteer, and in-kind donations to support the free services, including NorthStar - Child Grief and We Honor Veterans, provided to anyone in Brevard County.

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The Foundation hosted its first benefit concert, Rockin' The Sunset - Concert For A Cause in February, 2022. Several local businesses sponsored the event, but the concert was not as attended as the Foundation team had hoped due to its infancy. The primary goal for this campaign are to increase concert attendance with the secondary goals of increasing Facebook followers and the cultivation of new donors to support the programs like NorthStar - Child Grief and We Honor Veterans that St. Francis Reflections provides free of charge to Brevard County residents. 

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The objectives of this campaign are to increase event attendance by 10% of the total attendance for Rockin' The Sunset 2022, grow the Foundation's social media following by 10%, and increase event donations by 20%. Success will be measured based on Rockin’ The Sunset 2023’s social media marketing performance and concert attendance compared to Rockin’ The Sunset 2022.